Tape Jungle

Tape Jungle is the preeminent online superstore specializing in adhesive tapes. Founded in 2010, the store sells over 300 varieties of tape and packing supplies to both retail and commercial customers. Its proprietary 3D tape customizer provides users with an interactive preview of custom-design orders. With a broad offering of tapes, conversion and customization services, as well as fast order turnaround and outstanding customer support, Tape Jungle is positioned near the top of its competitive set.

Lineout took a holistic approach to improve Tape Jungle’s search performance and conversion rate. We modernized the site’s structure, design, content, and user experience to better support conversions as traffic increased. We rebuilt the Google Ads account with segmentation aimed at higher-value business customers, lowering acquisition costs and improving return on ad spend. Updated ad copy, negative keyword tactics, and targeted keyword testing helped pre-qualify traffic and filter out low-spend retail clicks. Lineout also executed a search-optimized content strategy highlighting top products and creating buyer’s guides to reinforce Tape Jungle’s domain expertise.

The client approached Lineout seeking help with paid search campaigns, in an effort to stanch declining sales and softening organic search traffic. Our holistic analysis uncovered a variety of complicating factors at work, both operational and strategic, impairing Tape Jungle’s Google quality score and conversion rate. We executed a multi-pronged approach. By improving the site’s structure, design, content, and user experience, we increased the likelihood of converting visitors once traffic rebounded. To get that needed bounce, Lineout’s paid search team rebuilt the Google Ads account with a strategic focus on segmenting Tape Jungle’s product offering to attract high-spend business customers.