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City National Bank

Rebuilding a Bank’s Digital Foundation, Capitalizing on Growth Opportunities

City National Bank of Florida partnered with Lineout at a pivotal moment in its digital transformation. The goal: grow client acquisition velocity, modernize digital infrastructure, and help internal business units confidently scale performance-driven marketing. By focusing on improving conversion outcomes from the start and deploying full-funnel campaigns across digital channels, Lineout helped the bank achieve breakthrough results.

  • 69%Lead volume increase (2024)
  • 76%Cost-per-lead reduction (2024)
  • 10+Banking verticals with new, enterprise-level digital infrastructure
Breakthrough results start with a better strategy.
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Client Overview

City National Bank of Florida is one of the top five largest in the state, offering a full range of business, personal, and international banking services. Founded in 1946 and headquartered in Miami, the bank now manages over $27 billion in assets and serves a diverse client base.

Services Provided

  • Strategic Planning

  • Paid Advertising & Media Buying

  • Conversion Rate Optimization

  • CRM & Marketing Tech Consulting

  • Creative Services

  • Digital Analytics & Tracking

The Challenge

Despite its commercial banking strength, City National Bank of Florida was losing visibility to digitally native competitors. Internal teams were ready to test digital channels, but the bank’s legacy systems, strict compliance protocols, and fragmented tech stack made execution difficult. The bank needed a partner who could bring speed, technical fluency, and creative discipline to an industry known for slow, risk-averse processes.

Testimonial

“We trust the Lineout team to help us solve tricky business challenges. Whether it’s understanding our customers or navigating internal hurdles, their approach is always calm, curious, and adaptable when plans change.”
Testimonial

Joseph Hassun, VP, Content & Performance Marketing,

City National Bank of Florida

Strategy & Execution

Lineout took a performance-driven approach focused on improving conversion outcomes from the ground up. We partnered closely with City National Bank leadership to identify high-impact opportunities across departments, prioritizing early wins that could demonstrate success quickly. 

By optimizing campaign experiences for lead generation, partnering to build flexible infrastructure, and rolling out scalable creative, we helped internal teams build trust in digital channels and invest with confidence. Our iterative messaging approach, agile media execution, and enterprise-level integrations enabled City National Bank to modernize their digital marketing effectively without sacrificing compliance.

Tactics

  • Launch full-funnel campaigns across Google, Meta, LinkedIn, Reddit, and organic social

  • Deliver conversion-focused landing pages and audience-specific creative

  • Build custom analytics and conversion tracking infrastructure

  • Unify fragmented tech stacks to support consistent performance measurement

  • Collaborate across brand, sponsorships, and business units to align goals and execution

Results

By comparing 2024 results to previous data, Lineout’s integration of centralized tracking systems and new digital marketing infrastructure enabled City National Bank of Florida to grow its client acquisition across 10 banking verticals. These improvements produced a 69% increase in lead volume while driving a 76% reduction in cost-per-lead — providing the media and operational efficiency required to modernize marketing within a strict compliance environment.

  • 69%Lead volume increase (2024)
  • 76%Cost-per-lead reduction (2024)
  • 10+Banking verticals with new, enterprise-level digital infrastructure

Curious how Lineout can make an impact on your business?

let's talk
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